Amidst the growing emphasis on sustainable development and cultural preservation, rural tourism has gained prominence as a key driver of rural revitalization. In Anhui Province, rich in cultural heritage and rural traditions, rural tourism has significantly contributed to maintaining local heritage, boosting the economy, and fostering social cohesion. However, the effectiveness of these contributions depends heavily on supportive government policies. This study aimed to assess the influence of rural tourism traditions on rural revitalization in Anhui Province, with government policy support serving as a mediating variable. By employing Structural Equation Modeling (SEM), this research seeks to elucidate the relationships between rural tourism traditions, government policy support, and rural revitalization. The primary research problem is to understand how rural tourism traditions drive rural revitalization and the extent to which government policies enhance this effect. This study offers insights into developing effective strategies for sustainable rural tourism and policy implementation in the tourism industry.

Keywords: Rural Tourism Tradition; Rural Revitalization; Government Policy; Anhui Province; Tourism Industry.