The Bio-Based Learning Experiences optimizing Storytelling Approach for Kids Case Study Teras Hijau Project, Bandung, Indonesia

N.Nurlaela Arief , Melia Famiola , Andika Putra Pratama , Prameshwara Anggahegari , Aghnia Nadhira Aliya Putri

School of Business and Management, Institut Teknologi Bandung, West Java – Indonesia

DOI: https://doi.org/10.35609/gcbssproceeding.2021.12(21)

ABSTRACT


Since the promotion of the United Nations' Sustainable Development Goals (SDGs), some programs have been conducted to increase environmental awareness and concern. To meet the goals, it requires substantial efforts by all stakeholders in society. However, to our knowledge, there is still a limited number of academics whose research is focused on communicating environmental awareness to the public. While organizing communication about SDGs has faced challenges and new concerns, such as skepticism towards sustainability issues, rural and environmental issues seem to be the main agenda of development (Murphy, 2012). Thus, implementing the right communication methods is fundamental to delivering information to navigate the public's environmental orientation (Genç, 2017). Urban waste management in Indonesia still faces many obstacles, especially in terms of landfill existence. Only 60-70% of wastes can be transported and disposed in sanitary landfills (Badan Pusat Statistik, 2018). It creates so much waste, particularly related to food waste, over-packaging, and e-waste, all causing particular problems (Zaman and Lehmann, 2011). Limited natural resources force people to think hard about how to save existing natural resources.Teras Hijau Project (THP) was established out of a growing concern with the situation of the city of Bandung, Indonesia, especially in responding and improving themselves to be more sustainable. It is inspired by the Bio-Economic Initiative of European Union countries, which applies a "Circular Economy" as a basis of Regional Development.


Keywords: Study Kid's Urban Farming, Communicating Cities, Storytelling, Sustainable Communication

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